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Hindsight is 20/20: My Seventh Year in Self-Publishing

“What’s it like being a self-published author?”

So. 2020, amirite?

The most that I can say is at least we’re still here. I know that these annual posts recap 2019 through the current date, but woof. It’s hard to for me not to talk about the first half of 2020 while discussing the time between now and my sixth year post. And hell, we thought 2019 sucked. We had no idea, did we?

Sadly, thanks to the pandemic, I don’t have a cute pic of me hugging any celebrities. 2019, as mentioned above, was an unkind year to me, same as most people. I did manage to catch up with Charlie Cox and get my Playbill to Harold Pinter’s Betrayal on Broadway signed, but Mr. Hiddleston stood me up this time around and that is a summary of 2019 and 2020 in a nutshell: me, standing outside in the freezing cold, staring at a door that won’t open, my dreams held within it. Melodramatic, but true.

Well, you’re not here for my open wounds, you’re here for what semblance of advice that I can give you, so let’s get to it, shall we? Here’s what I’ve learned in my seventh year of being published.

Expect the unexpected. I know it’s impossible, but there is a lesson to be learned here for 2020 throwing everything at us but the kitchen sink. You can’t prepare for everything, but you can learn how to adapt to an unprecedented situation. No one thought we’d end up where we are now, but in spite of that, those of us who have survived are still here and doing our best to stay afloat. No one ever wants to find out what they’re made of in a worldwide plague scenario, but it’s here and so we’ve all had to tighten our belts, toughen up, and support each other as best as we can.

This sentiment is to remind yourself to appreciate what’s in front of you, for you have no idea what’s coming. All you can do is try to build a foundation that will remain standing when the world winds up a brick and hurls it at you. You have to keep an open mind and be ready for change. Sometimes it’s voluntary change and other times it isn’t. Identify the best way to proceed and set a new course. It’s alright to mourn the things you lost along the way, but nothing kills you faster than refusing to let go. Trust me, I know that from personal experience.

Try to work by your own standards. This past year, someone started a hashtag on Twitter that was about how much published authors make and it was extremely eye-opening for many people, both those in the industry and those outside of it. Truth be told, the publishing world does not like to accurately portray itself to the rest of the world. That hashtag revealed that a lot of us are just tiny fish in the pond, desperately searching for breadcrumbs. There are far more of us who grind out books and cannot support ourselves on writing full time than the reverse, but that’s not what the publishing world wants you to think. They want the world to see us as Stephen King’s, thinking we make money hand over fist.

It’s tough to find the motivation to spend hours writing if your sales suck. That’s the hard truth of the matter. Many of us are busting our asses to make good fiction and still see little to no results. The other truth of the matter is that we’re holding ourselves to an unfair standard. We see these big names raking in the dough and try to match their sales when it’s not realistic. Sure, it would be wonderful if everyone sold millions of copies and secured movie deals with creative control, but it’s not going to happen for a majority of the writing world, both traditional and independent/self-published. That’s the cold, hard facts.

So now what do we do?

Find your spot and plant your feet.

It’s okay if you’re not making thousands of dollars a month off of your fiction. It’s wonderful if you are, but the numbers say that most of us aren’t that fortunate. Instead, focus on what you ARE able to accomplish instead. Break your goals down into something more achievable and take it a day at a time. Often what prevents us from writing or being productive is that impossible standard hovering over our heads and you have to kick it to the curb. Find goals that satisfy you and do your best to meet them as often as possible. At the end of the day, your opinion of yourself and your work is the most important, not that of everyone else’s. They aren’t in your situation, so it’s fruitless to wring your hands trying to emulate them.

Change is scary, but sometimes unavoidable. Some of you may already know, but I originally finished the first draft of my upcoming fourth novel in the Of Cinder and Bone series, Of Fury and Fangs, in early 2020.

And I hated it.

Really. I’ve never hated anything I’ve written before. It was a strange feeling for me to pick it up and slam it back down, sure that it was the worst trash to disgrace the face of the Earth.

I took some time off. I worked on my mental health and managed to get a handle on the fear and anxiety, and then consulted my writing sensei with my problem. He was thankfully able to help me reaffirm what was wrong with the book and helped me develop a strategy to fix it.

And again, that had never happened to me before.

Sure, I’ve hit walls. I’ve had long periods of not writing. But I’ve never written what I felt was a bad story, or rather, written a good story incorrectly. This time, oh yeah, I totally did. I think that the stress of the 2019 to 2020 period had gotten to me and so I was pushing myself to write when I didn’t quite have everything together. I was pushing the wrong angle, so I had to regroup and understand what was needed to fix it. At the time of this post, the revisions for the second draft are roughly half done and the book’s pre-order is live, so I’ll have everything ready by the release date.

Still, this was one of the first times I had to admit my own failure and take things back to the drawing board. It’s also a byproduct of this series being so different from The Black Parade series, which for the most part was planned from A to Z. I knew the plots, but all the things in between were genuine surprises. Of Cinder and Bone was much more off the cuff for me. The stories generate themselves out of thin air rather than being so carefully planned. It may be why I was off the mark in the original draft, but thankfully, I wasn’t so off that I had to destroy most of the book; just retool it and save some of the content for later.

What did end up taking me so long was my own stubborn refusal to admit the first draft sucked. Or, rather, to be brave enough to find a way to fix it. I definitely wanted to give up on the book at a few points, but slowly, I regained my confidence and went after it.

Naturally, most experienced writers know this is totally possible and prepare for it, but to any newbies out there, this is a terrifying feeling. It’s okay. Sometimes you just have to get it on the damn pages and then worry about fixing it later, when you have at least a teaspoon of your sanity back.

Reflect carefully and as often as possible. It’s no surprise that with the pandemic, unemployment is as high as it was during the Great Depression and everyone’s miserable, scared, and broke for the most part. As a result, pretty much across the board, everyone’s struggling to make money. My June sales were sadder than Requiem for a Dream. Well, unfortunately, writing is the same as most businesses: you have to spend money to make money. I’ve had to get awful creative in my attempts to promote Of Fury and Fangs without breaking the bank. Keep in mind, just blitzing social media with links and photos doesn’t work. Don’t believe anyone who says it does. You have to do better than that, as the average person’s ability to simply filter out advertisements on the Internet is very developed by now.

While doing so, I happened past some of my older methods of marketing and promoting, using free or low cost options like digging to find sites that let you post for free or writing guest blog posts. While time consuming, it is helpful for the overall SEO for the book in its early stages to spread the word. It’s not all about mailing lists and expensive site postings. There is value in doing the small stuff that can add up over time to get your work out there to people.

Is it a pain in the ass to produce more content like author interviews or guest blog posts? Totally. But it’s just as valid as the other methods as long as it’s allowing your further saturation. It doesn’t matter how you get yourself into a reader’s vision, just that you get there and reach them in a meaningful way.

Be good to yourself and to others as much as you can. This should be a no-brainer, but it ain’t. Especially not for me. I am my own worst enemy. Always have been, always will be. However, therapy has helped me recognize the impulses that I have to treat myself poorly and while I’m still doing it, the awareness means that I have a chance to do better.

The pandemic has made a lot of us realize that many of the things we used to do to decompress or find happiness are no longer possible. That means doing a bit of soul-searching and finding alternative ways to be at peace, or if you’re lucky, happy. It’s unfair and extremely difficult, but it’s worth doing for overall mental health. To that end, many authors have been stressed out thinking that they should be writing some magnum opus during quarantine. That’s simply not true. It’s okay to just get by. You don’t have to become some award winning author and write the next great novel. The most important thing is to keep your head above water, which does not happen if you’re constantly yelling at yourself for not writing. 2020 is ungodly stressful. If you find a way to weather the storm, go with that. It’s great if you can also help others. Give yourself a break.

After all, 2020 sure ain’t gonna do it for you.

Well, that’s all the time I have this time around. Sisyphus has got to get back to pushing her boulder up the mountain. I hope I’ll see you guys back this time next year. For God’s sake, be smart, be careful, and be diligent. Here’s to seven years.

Hindsight is 20/20: My Sixth Year in Self Publishing

“What’s it like being a self published author?”

One more year. One more set of bumps and bruises.

Though my life right now is the equivalent of the “This is Fine” dog .gif, I can safely say that I’m happy to still be in one piece. By now, you’re all used to me telling you just how bloody difficult it is being an indie author, so I won’t fill your ear with that this time around.

What I can say is that while I’m currently in Hell, at least I got to enjoy a few things along the way, one of which was a literal miracle.

For one, I got to languish in the arms of the incomparably handsome, articulate, kind, funny, charming Tom Hiddleston. Recap here.

In March 2018, I stumbled onto the radar of New York Times bestselling author, and my personal favorite female writer, Ilona Andrews. She downloaded The Black Parade, read it, and then contacted me to say that she enjoyed it and wanted to make a blog post for me. Yes. That is a real thing that happened, and yes, I still am in disbelief, same as you. You can read the recap right here, and there’s even screencaps to prove this truly happened. It’s mindblowing, and by far the kindest thing that has ever happened to me, period, in my entire career as an author.

And I don’t mention that in order to brag. I mentioned it simply because it honestly opened up some opportunities for me to be in front of an audience I would never have a chance to get in front of if not for Ms. Andrews. It was truly an act of complete selflessness, and I am forever in her debt. It allowed me to get a huge surge of sales, and I honestly learned so much from that one conversation with her. It also put me in front of some bloggers and reviewers who wouldn’t know about me without Ms. Andrews’ help, and I am still reaping the benefits of that today.

So what did I learn in my sixth year as a self-published author?

Be ready and willing to help each other. Ilona Andrews’ act of kindness really did remind me that I think all authors have a responsibility to help each other. Even if you’re a small fry, you can contribute something. Your experiences and knowledge of any part of the writing process can be a boon to someone who is on their way up the ladder behind you. This is a pretty dark world we live in right now, so it’s imperative that we continue trying to be good to each other in spite of it. Even if it’s just retweeting each other, sharing links, posting reviews, or simply complimenting each other’s writing styles, encourage other authors. You never know when one of us is struggling and wants to give up, and maybe your help keeps them going.

Learn to manage yourself alongside your work. A large part of why everything’s on fire in my life is that my mental health has been steadily declining in recent times due to stress and financial burdens. As a result, I wrote a lot less during the previous year and this year as I tried to find coping mechanisms, since at the time when most of it was at its worst, I had no outlet for my problems. Now, however, I’ve been able to create a strategy that will hopefully nudge me towards being mentally healthy. Your health is absolutely important, and you shouldn’t dismiss its effect on your writing. Authors always talk about the grind, and some of us can turn out an incredible amount of pages in a short amount of time, but please don’t forget that everyone is different. It’s daunting to read about something like Stephen King writing an entire 200k novel in like 90 days. It can make you feel like you’re just a hack, but everyone is different, and you have to find your own balance. Take care of yourself, and then take care of your writing.

Procrastinate less. Yes, I know. Practice what you preach, Kyo. I’m addicted to procrastination, so I’ve had to teach myself not to do it as much. Baby steps. If you’re the same way, make a conscious effort to tame that self-destructive need to procrastinate so that you can be productive and happy.

Get creative with your regions of discoverability. One fun thing about the Internet is that people can stumble across your work in the most random ways. I made a joke last night about how I always update my TvTropes.org page for each of my novels because “it’s free real estate” and a follower actually commented saying that’s exactly how he found The Black Parade, and it blew my mind. I had just been goofing off creating those pages for poops and giggles, and it actually worked! Therefore, feel free to just go nuts with different things that are of interest to you. Sometimes it can actually drive people towards you, and towards your work as well.

Don’t forget the personal touch and Word of Mouth. I recently attended Black Girl Geek Con’s debut year as a guest, and while it was a small, first time event, I met so many beautiful, interesting black authors, and found a fantastic amount of enthusiasm from the people who came. It was a lot of fun getting to meet the people in the library and even though the crowds were small, the enthusiasm was huge. I actually sold the most amount of paperbacks in one sitting at that con than at larger events that I have been to before. It’s not always about attendance numbers. Remember that someone buying your book is in a way buying a little piece of you. Always be open to sharing yourself with others when you’re out on the con appearance trail.

2019 has already been an uphill battle for me. I’m Sisyphus at the bottom of his mountain. But I’ve got extra thicc thighs and strong shoulders, so trust me, I’ll get my boulder back rolling up again soon. Thank you to everyone who has supported me thus far, and I hope that I continue to entertain you as I make my journey up that mountain again with all new works.

Hindsight is 20/20: My Fifth Year in Self Publishing

“What’s it like being a self-published author?”

Five years. Holy shit, you guys. Didn’t think I’d ever be able to say I survived this long in this brutal, cut-throat career path. I’m just as surprised as you are to still be here, trucking along, trying to survive.

2017, in my honest opinion, was almost as bad as 2016 aka the year the Darkest Timeline started, and the only reason I say that is that because 2016 set the precedent that we’re all screwed until the end of humanity, by comparison, at least I was ready to get my ass kicked all up and down 2017. I’m just about as battered and exhausted as I’ve ever been after making it through another rough year. But there’s often a rainbow behind the thunderstorm, so it wasn’t the worst every single moment of the year.

As far as my personal life goes, 2017 was good to me in terms of vacations. I got to spend a week running around Los Angeles for the first time ever as an adult for my own personal Treat Yo-self excursion. I had an absolute blast. It might be my favorite vacation I’ve ever taken so far. Even though I totally hate Dragon*Con, they lured me in again with the promise of my husband Nathan Fillion, and meeting him was nothing short of amazing, as well as the incomparable Ming Na Wen, Steve Blum, and Michael Rosenbaum. It was an unforgettable weekend and I smile every single time I look at any of the photo ops or autographs I got from those amazing actors.

Back to Black hit bookshelves in 2017 and did moderately well sales-wise, thus proving that readers are still interested in Jordan Amador’s wacky adventures, even without our lovely archangel Michael in the picture. It also has a soft spot in my heart simply because I adore how the cover turned out (huge thanks to Brose Designz—please check out her work; it’s all gorgeous). I also sheepishly admit it was fun to dive back into the dynamic between Jordan and Belial, and I’ve heard from a few of the readers that he’s honestly a favorite of theirs. I don’t blame them. He’s such a compelling bastard. I always muse that Betty Hutton’s “He’s a Demon, He’s a Devil, He’s a Doll” is a perfect description of him.

I also re-designed the cover for Of Cinder and Bone, and was met with a massive improvement in sales. I lament that I didn’t find Brose Designz earlier. I could have saved myself the trouble of re-branding, but to be fair, I searched long and hard and couldn’t find any dragon covers I could afford the first time around. If you’ve never seen OCAB in paperback, I suggest you give it a consideration: it looks absolutely freaking beautiful in book form. The ebook cover doesn’t do it justice. I can happily say the same for Of Blood and Ashes too.

Lastly, OCAB became a permanently free title in December of 2017. I fully admit it hurt my soul to do that for a book with such a hefty word count and one that was easily one of the hardest novels for me to complete, but you’ve got to be willing to make sacrifices for the greater good as an indie author. After all, the marketing strategy with a free first-in-series gets results even at the expense of my time and considerable effort, which is a good Segway into what I’ve learned this past year.

Write what you love and you’ll find yourself surprised at the results. So I published OCAB back in December 2016, so all of 2017 was basically an enormous learning experience. I was extremely nervous about publishing this novel simply because it’s very niche concept-wise. I started out in the urban fantasy/paranormal romance genre, and while some readers tend to read both sci-fi and fantasy, I knew there wouldn’t be as much overlap as any known author would have since I’m just an indie author. It went quite slow at first, to be honest, but then it slowly began to pick up consistent sales. What’s more is that while not all of the people who read The Black Parade read OCAB, I found that there was indeed a market for this concept despite how odd it sounds off-hand. One thing I truly find myself surprised with is that people don’t mind as much that the story is about chasing after the dragon rather than being about dragons in general, and that they are in fact drawn into Jack and Kamala’s friendship and eventual romance, and those were two of my biggest worries when I decided to publish it. I sheepishly admit the book is indeed too long—that’s the most common complaint in all the reviews I’ve received, positive or negative, and don’t worry, I intend to rectify the length once I’m back on my feet money-wise—but the reactions I’ve gotten have been better than I expected. I worried that OCAB was a three-star book, and people are generally telling me it’s a four-star book consistently. That’s an amazing thing to hear since I thought it would under-perform in comparison to The Black Parade, which I am slightly more “known” for. It shows that expanding your horizons isn’t always going to be a bad thing and that’s it’s quite easy to underestimate yourself as an author, and to underestimate the readers too. I wrote OCAB because it was fun and it was something I felt passionately about, and for different reasons than the Black Parade series, and it seems as if that’s what is drawing new readers to it.

Be discerning about who you allow to have your time, effort, and content. I have to be a bit vague about this lesson so as not to invite unwanted attention to myself, but should any young authors start looking into the boxed set style of marketing with other authors, please do enough research beforehand to see who you’re getting in bed with. Sometimes results may vary. Sometimes you find out people have bad reputations behind the scenes and it’s too late to do anything but ride it out. It’s hard to see that sort of thing from the surface should you receive an offer or be interested in submitting a book to a set, but I recommend that you do some Googling and check KBoards forums before making that commitment. All I’ll say is that I’ve been dissatisfied with the sets I entered into in 2017 and you honestly won’t have to worry about seeing me post about sets for a long damn time.

Find your flock. I may or may not have stolen this from the tagline of the movie Storks. (Which, by the way, is currently on HBO and if you’re a twenty or thirty-something, you have got to watch that movie. It’s absolutely amazing.) Although it cost way too much money and was a pain in the ass, returning to my hometown of Atlanta was a good move for me because it put me back in contact with local authors, colleagues, and friends. I’ve been able to attend a handful of author events ever since I moved back, and while none of them are anything huge, it’s been great to rub elbows with like-minded folks. We get to discuss relevant topics that the fandoms and readers and world at large doesn’t always find the time to talk about and we’re able to keep each other grounded and motivated. I always recommend for new authors to try to connect with people in their genre or even in their area since it’s nice to chit-chat about the business with someone who gets it. I fully believe that the key to reaching the next level as an author lies in getting Word of Mouth generate. Sadly, if you’re a small fry indie author as well as an introvert, it’s hard to accomplish that goal, but it is possible. One step at a time, I am working towards getting myself out there, meeting new people, and finding those who might be interested in my work.

To quote a catchy tune, “We’ve got a lot of work to do!” and 2018 is half over. I’m happy to say that I am currently penning the third novel in the OCAB series, Of Dawn and Embers, and that you’ll have more news from me in the fall regarding the plot synopsis and release date. Be patient with me, my darlings. I’m so glad you’re still on this raggedy train with me and I hope to see you for the next ride.

Hindsight is 20/20: My Fourth Year in Self-Publishing

“What’s it like to be a self-published author?”

Boy, you’d think by my fourth year I’d have less trouble answering this question, but believe it or not, I think it’s actually gotten harder to answer.

It’s no surprise that 2016 was a brutal year for everyone on the planet. Half of us didn’t survive it. 2017 is infinitely better just by comparison, but 2016 really did leave us with a lot of scars. I lost my furry best friend of twelve years, for one thing, and I had such a rough year that even my book sales slid into the trashcan (probably so they could be close to me). I’ve been struggling for the past year to drag my poor book series out of the landfill and start pushing the boulder back up the mountain. It’s a long, miserable, lonely trip.

But it ain’t all bad.

For instance, recently I was lucky enough to save up my hard-earned, retail-slave-labor cash and move back to Atlanta, Georgia, my city, my hometown, my turf. I always knew I wanted to move back and it’s not just because Florida is God’s rubber room. (Seriously, what is with you, Florida? You scare me.) If I have even the slightest chance of advancing the Black Parade series and possibly even the Of Cinder and Bone series, I need to take a page out of the Little Mermaid’s book: “I wanna be where the people are.” No man is an island and I need to network, to fellowship, and to grow as an author in a metropolitan city almost as big and diverse as New York. I want to do more than shill my books to online audiences. I want to put down some roots and start collaborating to reach a wider audience and get the Word of Mouth going eventually, even if it takes years.

Here’s what I’ve learned so far:

It’s okay to change your mind. For instance, after I wrote The Holy Dark, I didn’t really think I’d dive back into Jordan Amador’s insane life again, at least at length, but an irresistible opportunity presented itself and I decided to explore a story that I felt was interesting without retreading too much ground that we’ve already covered in the trilogy. After all, that’s why I didn’t make it into an ongoing chronicle. I felt that Jordan’s story is the kind that’s best told with a finite number of books. It’s not nearly as large and sprawling as something like the Dresden Files or the Kate Daniels series. However, many people asked me how Myra Bennett and Jordan Amador met before The Holy Dark and I felt like it could be a good jumping off point into a novella.

Additionally, I was misguided with the first cover to Of Cinder and Bone. I thought that going for the sci-fi romance/interracial angle would draw in some readers, but it didn’t. The book tanked. It’s still tanking, but to be fair, it’s very niche and it’s long as hell. It’s going to be a real struggle to tread water, and so that’s why after Of Blood and Ashes is on digital bookshelves, Of Cinder and Bone will become a permafree title just like The Black Parade. It turns out that I overestimated my “fanbase”—which of course is not a jab at any of my fans. Rather, I got arrogant and assumed that those who had read the Black Parade would crossover and read this new series when that isn’t the case. I’m not that big of a deal and I needed to be humbled by struggling yet again to even get 10 sales a month for the new title. Well, mission accomplished. I’ve been eating humble pie for dinner every day for the past eight months. Coincidentally, that leads me to my next lesson.

It’s okay to be wrong. I was wrong about the cover for Of Cinder and Bone. I was wrong about how I thought it would do since I had an established readership before it came out. I was wrong about advertising and marketing. I was wrong about a lot of stuff. It sucks. It hurts. But as Lonely Island says, “I’M AN ADUUUUUUUUUUUUULT!” and I will push past it and get better at what I do. This business isn’t the forgiving kind, and it’s not very patient. You work or you die. That’s the way it is.

Be open to changing gears. Even though Of Cinder and Bone is in the dumps right now, I’m still hella glad that I gave it a shot. There is something almost perversely satisfying about taking something you’re really excited about and sharing it with the world, even if not that many people care about it. I haven’t broken through to the right demographic yet, but when I’ve given the elevator pitch to the novel to people, they actually seem genuinely interested in it, as it smacks of Jurassic Park, which everyone loves. If nothing else, I’ve really come to be fond of my off-kilter premise because it feels so uniquely mine. This isn’t to say that The Black Parade isn’t as well, but I am delighted that people acknowledge that it is a cool idea even if they’re not quite ready to dive into it yet. I still have to rebuild that readership from the ground up, but at least I know there is a demand for this type of mashup. It’s definitely a risk and it’s a loss for now, but I know that if I try hard enough, I can cut through the jungle and find the right readers. I think that’s one thing that the (very, very small) success of the Black Parade series has helped with, actually: giving me the confidence to go with my gut and keep writing even if the target audience is the total opposite of what I have previously written for. A few years ago, I wouldn’t have even dreamt of writing this monstrosity, let alone publishing it, but now I’m excited to talk about it and see where it’ll lead me. Even if it never reaches the level of fans that the Black Parade series has, I still feel like it was the right way to go, to explore something I find fascinating even if I’m one of few. I think that’s something everyone should do—chasing after the thing that gets their heart racing and makes their eyes all bright and shiny, in spite of its unpopularity.

Make yourself a schedule and stick to it. My God, this is one of the hardest things I’ve had to deal with over the past year. Between a full time job, a miniature social life, and a crazy cat, it’s been extremely troublesome to schedule writing time and advertising/marketing time. What I’ve learned mostly over my fourth year is that the only way not to plummet to the bottom of Amazon’s slushpile is literally weekly promotions that rotate about every 90 days. I hate it. It’s so stressful to have to plop down on my bed for an hour and pay for promotions, but it’s how I keep bread and Nutella on the table. (*sobs* I MISS BREAD I’M ON A DIET AND I WANT MY PASTRY BACK WAAAAH!) That old saying “you gotta spend money to make money” is 100% true of self-publishing.

You have to invest in marketing or you’re going to starve. You have to schedule time to write, edit, and publish or you’ll miss every single deadline you set. Authors often think we have way more time than we actually do. Life finds a way to screw you over. It’s Murphy’s law. You have to come up with crazy contingencies and have backup plans for your writing career or you’ll be doomed. (I mean, the last Dresden Files novel came out three years ago and I’m still waiting…just sayin’, Jim Butcher. Get crackin’ or I’m gonna pull a Misery on you.) At the end of the day, your readership doesn’t care how hard you work or how difficult your life has been. Make time. Literally just conjure it out of thin air or you’ll never get another word on a page.

I’ve banged my head on almost every damn hard surface there is in self-publishing. Oh well. Time to put my helmet back on and keep stumbling along towards year five.

Thanks for being here with me in the dark, readers.

Kyoko